GM Motors Branding Videos are a series of professionally produced videos designed to support dealers and engage buyers across Canada. These videos showcase GM’s core brand values, highlight vehicle features, and communicate the company’s commitment to innovation, quality, and customer satisfaction.
Motion//Editing//VFX
GM Motors
Atlantic Lottery Corporation
A dynamic social media campaign for Atlantic Lottery Corporation, using vibrant animation and adaptable formats to promote contests and seasonal campaigns.
Paid Media // Motion
Dragones de la Mente
Architect the visual direction for a 45-second cinematic book trailer promoting the interactive application launch of Dragones de la Mente.
Midjourney Ai//Editing//Motion
Ai Workflow
1. The Master Style Prompt âž” 2. Composition & Character Consistency âž” 3. Editing Continuity & Text
1. Building the Look with a Master Style Prompt
Instead of writing new prompts from scratch for every scene, I invested my time into crafting one main master prompt. This prompt acted as our digital "film stock," locking in the core constraints of the brief: an anamorphic format, a heavy film grain profile, and a strict teal-and-amber lighting scheme.
2. Scene Selection, Composition & Character Consistency
Once the master aesthetic was locked, I transitioned to scene generation, focusing heavily on camera composition and character tracking to ensure seamless editing continuity.
3. Editing Continuity & Text Integration
The final phase moved the polished Midjourney assets into motion, animating the selected generations to match the deliberate editorial rhythm requested by the client. By aligning the visual transitions directly to the script's pacing—such as the abrupt, shocking cut from the warm, cozy café to the cold, emerald-tinted gothic library—I created a dynamic, high-tension sequence that perfectly drives the trailer's emotional arc.
Strength Box
Social media ads for Strength Box highlighted real member stories and promoted an inclusive, community-driven fitness experience for all skill levels. Interactive posts and platform-tailored content encouraged engagement, inviting people to join both online and in-gym communities.
Social Media//Motion
Library of Infinities
LibraryofInfinities is a digital platform that extends a community-based art project celebrating Black and Afro-Diasporic literature, music, and film. It functions as a portal for storytelling, education, and collective memory, centering Black voices and fostering connection across communities.
Illustration//Animation
