GM Motors//Cyrille Books//IASlab Immersive//Path To Stillness//Basma//Thomson Reuters Canada//Gm Reservation Playbook //Library of Infinities//Sharon’s Story//PadLab//Strength Box//York University//Balestra//Atlantic Lottery Corporation//Penny
GM Motors
GM Motors Branding Videos are a series of professionally produced videos designed to support dealers and engage buyers across Canada. These videos showcase GM’s core brand values, highlight vehicle features, and communicate the company’s commitment to innovation, quality, and customer satisfaction.
Creating comprehensive digital resources for dealerships, Gm Teams, providing guidance, promotional materials, and sales tools to support vehicle reservation campaigns and ensure a consistent customer experience. Together, these assets strengthen brand messaging, improve dealer engagement, and help customers make informed purchasing decisions throughout the buying process.
Motion//Editing//VFX - Ema Direction - Andy Montague Copywriting - Jason Lake Filter Agency
Basma
A paid social campaign concept created for BASMA Beauty to launch the Ultra-Hydrating Liquid Lipstick. The campaign focused on showcasing the product's rich pigment, hydrating formula, and premium editorial aesthetic through AI-generated photography, motion.
The animation was designed to emphasise the lipstick's hydrating finish through fluid movement while using close-up product reveals and dynamic pacing to capture attention within the first few seconds of the ad. Featuring a model with a rich skin tone reinforced the campaign's message of inclusivity
Nano Banana//Kling Ai//Social Media//Paid Media//Motion - Ema Art Direction - Camille Arden
Ai Workflow
1. Campaign Development
Explored product photography concepts that combined natural botanicals, flowing textures, and minimalist compositions to communicate hydration, care, and effortless color.
2. Product Still Lifes
Created clean, luxury product photography concepts that showcased the lipstick packaging through different compositions, lighting setups, and material interactions.
3. AI Motion Exploration
Every animation was developed to align with BASMA's existing campaign language, using subtle movement, natural lighting, and restrained motion to preserve the brand's premium, skin-first aesthetic.
Strength Box
Developed social media campaigns for Strength Box that combined authentic storytelling with community-focused content to strengthen brand awareness and member engagement.
By highlighting real member experiences, fitness milestones, and the gym's inclusive culture, the content encouraged meaningful interaction across social platforms while inspiring new members to join both the online community and in-person training environment. Platform-tailored creative ensured consistent messaging and optimized engagement across each channel.
Social Media//Paid Media//Design// Motion - Ema Videography - Adam Griffiths
Dragones de la Mente
Architect the visual direction for a 45-second cinematic book trailer promoting the interactive application launch of Dragones de la Mente.
The animation was designed to create a more immersive in-app storytelling experience while supporting future product launches. I focused on cinematic pacing and narrative flow to keep viewers engaged, resulting in a trailer that strengthened the app's fantasy world and established a scalable visual style for future content.
Ai Workflow
1. The Master Style Prompt ➔ 2. Composition & Character Consistency ➔ 3. Editing Continuity & Text
Midjourney Ai//Editing//Motion - Ema Creative Direction - Kirill Nekrutkin Copywriting - Violet Lambies
1. Building the Look with a Master Style Prompt
Instead of writing new prompts from scratch for every scene, I invested my time into crafting one main master prompt. This prompt acted as our digital "film stock," locking in the core constraints of the brief: an anamorphic format, a heavy film grain profile, and a strict teal-and-amber lighting scheme.
2. Scene Selection, Composition & Character Consistency
Once the master aesthetic was locked, I transitioned to scene generation, focusing heavily on camera composition and character tracking to ensure seamless editing continuity.
3. Editing Continuity & Text Integration
The final phase moved the polished Midjourney assets into motion, animating the selected generations to match the deliberate editorial rhythm requested by the client. By aligning the visual transitions directly to the script's pacing—such as the abrupt, shocking cut from the warm, cozy café to the cold, emerald-tinted gothic library—I created a dynamic, high-tension sequence that perfectly drives the trailer's emotional arc.
Atlantic Lottery Corporation
A dynamic social media campaign for Atlantic Lottery Corporation, using vibrant animation and adaptable formats to promote contests and seasonal campaigns.
Working within the existing brand guidelines, I created a series of animated paid social assets designed to capture attention quickly while communicating key campaign messages with clarity. The motion was kept simple, bold, and adaptable across multiple formats, using strong visual hierarchy, seasonal graphics, and concise messaging to engage existing players and encourage participation in holiday promotions.
Paid Media//Motion - Ema Haylo Agency - Creative Direction
