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Gm Motors
A range of visual communications were developed for General Motors, spanning data visualisation, presentations, digital communications and campaign materials. The work focused on transforming complex information into clear, engaging and accessible design while maintaining consistency across GM’s established brand identity.
Cadillac Playbook
The playbook was designed to translate the Cadillac CELESTIQ experience into a premium visual story. A refined editorial style, bold imagery, considered typography and spacious layouts guide the viewer through each section, creating a sense of progression throughout the PDF. The design balances detailed product information with strong visual storytelling, reflecting the craftsmanship, innovation and exclusivity.
Design - Ema Copywriter - Wayne Tindall Art Direction - Andy Montague
Dealer Data Share
I designed a clear and engaging communication piece for GM’s Dealer Data Share initiative, transforming a content-heavy brief into an easy-to-navigate experience. The design uses strong visual hierarchy to highlight program progress, simplify the onboarding process, and clearly communicate the key benefits and next steps for dealers.
Design//illustration - Ema Copywriter - Wayne Tindall
GIGC
I designed a presentation for GM Canada that visualized its consumer data ecosystem and how information connects across marketing, CRM, dealer networks and business operations.
I transformed complex technical content into clear diagrams and structured layouts, creating a cohesive visual story that made the data journey easier for stakeholders to understand for a presentation.
Design - Ema Copywriter - Wayne Tindall
Kirkland lake Gold
A series of large-format exhibition graphics were designed for Kirkland Lake Gold to showcase the company’s operations and mining presence across Canada and Australia. Location was a key part of the story, using custom maps to clearly identify each mine and demonstrate the scale and international reach of the company. Bold photography and a strong visual hierarchy connect these locations to the people, processes and environments behind the operations, creating an informative and impactful branded display.
Royal Lepage Realty
A series of real estate marketing materials were designed for Royal LePage to showcase property listings in a clear and visually engaging way. Photography was placed at the forefront of the design, supported by clean typography, structured layouts and key property information.
The consistent visual system was applied across feature sheets and print materials, creating a polished presentation that allowed each property to tell its own story.
Design - Ema