//
GM Motors//Cyrille Books//IASlab Immersive//Path To Stillness//Basma//Thomson Reuters Canada//Gm reservation Playbook //Library of Infinities//Sharon’s Story//PadLab//Strength Box//York University//Balestra//Atlantic Lottery Corporation//Penny
GM Motors
GM Motors Branding Videos are a series of professionally produced videos designed to support dealers and engage buyers across Canada. These videos showcase GM’s core brand values, highlight vehicle features, and communicate the company’s commitment to innovation, quality, and customer satisfaction.
Creating comprehensive digital resources for dealerships, Gm Teams, providing guidance, promotional materials, and sales tools to support vehicle reservation campaigns and ensure a consistent customer experience. Together, these assets strengthen brand messaging, improve dealer engagement, and help customers make informed purchasing decisions throughout the buying process.
Motion//Editing//VFX - Ema Direction - Andy Montague Copywriting - Jason Lake Filter Agency
Strength Box
Developed social media campaigns for Strength Box that combined authentic storytelling with community-focused content to strengthen brand awareness and member engagement.
By highlighting real member experiences, fitness milestones, and the gym's inclusive culture, the content encouraged meaningful interaction across social platforms while inspiring new members to join both the online community and in-person training environment. Platform-tailored creative ensured consistent messaging and optimized engagement across each channel.
Social Media//Paid Media//Design// Motion - Ema Videography - Adam Griffiths
Basma
A paid social campaign concept created for BASMA Beauty to launch the Ultra-Hydrating Liquid Lipstick. The campaign focused on showcasing the product's rich pigment, hydrating formula, and premium editorial aesthetic through photography, motion.
The animation was designed to emphasise the lipstick's hydrating finish through fluid movement while using close-up product reveals and dynamic pacing to capture attention within the first few seconds of the ad. Featuring a model with a rich skin tone reinforced the campaign's message of inclusivity
Social Media//Paid Media//Motion//Design//Nano banana Ai// - Ema Art Direction - Camille Arden
Atlantic Lottery Corporation
A dynamic social media campaign for Atlantic Lottery Corporation, using vibrant animation and adaptable formats to promote contests and seasonal campaigns.
Working within the existing brand guidelines, I created a series of animated paid social assets designed to capture attention quickly while communicating key campaign messages with clarity. The motion was kept simple, bold, and adaptable across multiple formats, using strong visual hierarchy, seasonal graphics, and concise messaging to engage existing players and encourage participation in holiday promotions.
Paid Media//Motion - Ema Haylo Agency - Creative Direction
