GM Motors//Cyrille Books//IASlab Immersive//Path To Stillness//Basma//Thomson Reuters Canada//Gm reservation Playbook //Library of Infinities//Sharon’s Story//PadLab//Strength Box//York University//Balestra//Atlantic Lottery Corporation//Penny
GM Motors
GM Motors Branding Videos are a series of professionally produced videos designed to support dealers and engage buyers across Canada. These videos showcase GM’s core brand values, highlight vehicle features, and communicate the company’s commitment to innovation, quality, and customer satisfaction.
Creating comprehensive digital resources for dealerships, Gm Teams, providing guidance, promotional materials, and sales tools to support vehicle reservation campaigns and ensure a consistent customer experience. Together, these assets strengthen brand messaging, improve dealer engagement, and help customers make informed purchasing decisions throughout the buying process.
Motion//Editing//VFX - Ema Direction - Andy Montague Copywriting - Jason Lake Filter Agency
Strength Box
Developed social media campaigns for Strength Box that combined authentic storytelling with community-focused content to strengthen brand awareness and member engagement.
By highlighting real member experiences, fitness milestones, and the gym's inclusive culture, the content encouraged meaningful interaction across social platforms while inspiring new members to join both the online community and in-person training environment. Platform-tailored creative ensured consistent messaging and optimized engagement across each channel.
Social Media//Paid Media//Design// Motion - Ema Videography - Adam Griffiths
Basma
A paid social campaign concept created for BASMA Beauty to launch the Ultra-Hydrating Liquid Lipstick. The campaign focused on showcasing the product's rich pigment, hydrating formula, and premium editorial aesthetic through photography, motion.
The animation was designed to emphasise the lipstick's hydrating finish through fluid movement while using close-up product reveals and dynamic pacing to capture attention within the first few seconds of the ad. Featuring a model with a rich skin tone reinforced the campaign's message of inclusivity
Social Media//Paid Media//Motion - Ema Art Direction - Camille Arden
Library of Infinities
LibraryofInfinities is a digital platform that extends a community-based art project celebrating Black and Afro-Diasporic literature, music, and film. It functions as a portal for storytelling, education, and collective memory, centering Black voices and fostering connection across communities.
The video series maintains a consistent visual identity through bold geometric forms, vibrant colours, expressive motion, and playful animation. Designed for clear, engaging storytelling, each video uses strong typography and a simple visual hierarchy to stay accessible and on-brand. Together with the website, this contemporary visual language extends the exhibition's mission of fostering learning, collaboration, and collective memory in a digital environment.
Illustration//Animation - Ema Artist - Shaya Ishaq
